The project's goal is to emphasize the naturalness and benefits of Bakalland products by showcasing their important role in a healthy lifestyle. The illustration depicts people enjoying nuts and dried fruits, symbolizing the pleasure and health benefits of consuming these products.
The mural was designed for a building in Warsaw, located at the Polytechnic University. The illustration aimed to depict a scene where people of different ages and nationalities enjoy Bakalland products, demonstrating the universality and accessibility of these products for everyone. To maintain the brand's visual identity, the use of Bakalland's corporate colors
and fonts was proposed. The illustrations needed to be vibrant and cheerful, catching the attention of passersby, and resistant to fading from sunlight and weather changes.
The implementation process involved creating a detailed digital mock-up of the illustration, considering all technical requirements. After agreeing on the final design with the client
and making necessary adjustments, files were prepared for printing or production in high resolution. An important step also involved overseeing the printing and installation of the mural on site to ensure quality and design compliance.
This project allowed Bakalland to strengthen its market position by demonstrating its commitment to quality and healthy eating, as well as creating a unique visual attraction
for the target audience.